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About Us
Natural doesn’t have to mean beige or bland. We created a nipple balm that’s as bold and colorful as motherhood. Because you deserve products that feel joyful, not sterile.
100% natural, 0% boring.
Born in New Zealand, Soothe Mama blends naturally soothing ingredients with bold, modern design. We’re here to support breastfeeding moms with nipple care that actually feels good. Simple, gentle, and made for everyday use.


Product Dimensions : 2.17 x 2.17 x 1.89 inches; 1.59 ounces
Manufacturer recommended age : 0 months and up
UPC : 198715892123
Manufacturer : Soothe Mama
ASIN : B0F646QKBZ
Best Sellers Rank: #101,523 in Baby (See Top 100 in Baby) #555 in Breast Shells & Nipple Therapy Products
Customer Reviews: 4.7 4.7 out of 5 stars (29) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
100% NATURAL & LANOLIN-FREE: Made with clean, naturally derived ingredients that are safe for breastfeeding and expressing. No need to wipe off before feeds. Free from lanolin, fragrance, parabens and synthetic fillers – gentle enough for everyday use.
SOOTHES + PROTECTS SENSITIVE SKIN: A soft, scoopable balm that melts on contact to comfort dry or irritated nipples – no tugging, no rubbing, just gentle relief.
SAFE FOR BABY, TRUSTED BY MOMS: Developed in New Zealand to meet high safety standards. No nasties – just simple, scent-free ingredients you can feel good about.
MULTI-USE MAGIC: Because moms multitask – so should your balm. Use on lips, cuticles, dry patches, elbows, and heels. One tiny jar, endless uses.
BOLD, COLOURFUL PACKAGING: Natural doesn’t have to be beige and boring. Designed to stand out in your diaper bag or hospital bag, and to feel good on your nightstand.
13 reviews for Nipple Balm for Breastfeeding Moms – 100% Natural, Lanolin-Free, Safe for Baby, No Wipe-Off Needed (45g)
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$14.99

Rusty Shakleford –
Clean list of ingredients and a fabulous feel!
If you’re reading this it’s likely because you NEED it and didn’t realize it even existed before now.This is such a nice relief and the close up photo shows you the oil residue is minimal but the slip is so silky and smooth on the skin that is likely begging for relief.I have used several other brands as I am now about to have my third baby and having this beforehand has been great as I have been using it in this last month as things have been loading up.I would recommend this to anyone on the fence as the ingredients list should be comforting to pretty much everyone and the results are well worth the price.
Magdalena Gates –
gentle, effective, and multi use mom essential
This nipple balm is a game changer for breastfeeding moms. It’s 100% natural and lanolin free, so there’s no need to wipe it off before feeding. The soft, scoopable texture melts on contact, providing instant relief for dry or irritated skin without any tugging or discomfort.I love that it’s safe for baby and free from fragrance, parabens, and synthetic fillers. Beyond nursing, it’s become my go to for lips, cuticles, and dry patches, making this tiny jar surprisingly versatile. The bright, bold packaging is a bonus. It stands out in my diaper bag, so I always know where it is.
Lisa G –
Silky smooth and helps hydrate tender skin
My daughter-in-law gave birth a few months ago and has since been dealing with sore and cracked nipples, so I thought I’d see if this helped her. It’s a balm, so more solid than creams or lotions, but it’s very silky and goes on nicely. She says it helps more with the cracking than the pain, but I think once the cracked skin heals, the pain should subside. It has a very mild scent and there’s no need to wipe it off before feeds since it’s made from natural ingredients. The jar is fairly small so should fit in your diaper bag or purse easily. She hasn’t tried it on her lips or elsewhere so I can’t speak to that.
Juana De Anda –
Exclusively pumping lifesaver!
I just recently had my baby at the beginning of December and have since been exclusively pumping. This nipple balm has been a lifesaver in soothing sore and cracked skin! I have even used it on my pumping flanges when I’ve forgotten my pumping spray and it honestly works just as well! It’s not super thick and really melts into the skin unlike other balms, the scent is very light and a little goes a long way. I find myself reaching for this balm more than other brands I have especially with this being lanolin free!
Alice –
Softens and soothes skin
This nipple balm is a softer balm, which makes it easier to scoop out and apply. A little goes a long way, so even though it’s a small jar, it seems like it should last a while. The scent is super light, so I don’t have to worry about anyone smelling it or baby being irritated by it. The balm melts into mostly an oily texture without having that gross greasy feeling. It instantly feels moisturizing on my skin and helps to relieve and soften my irritated skin. It’s also super convenient that it doesn’t need to be wiped off for breastfeeding.
Dan L –
Wife Approved
Wife says that this balm really makes what the product is intended for feel better. She is feeding our little one and every few weeks she gets a little more irritated in that area. And this has seemed to help her feel better, or it’s a good placebo. Either way, it works. Ingredient list is good. Packaging is nice, though in your face. It’s not oily or greasy she says. And no strong scent to it either. Wife likes it, and it’s also easy to apply. Price is good, would recommend.
Blanche Devereaux –
so nice for EBF mommas
I’ve been using this balm while breastfeeding, and it’s been a lifesaver. It’s 100% natural and lanolin-free, which is great since I don’t have to worry about it affecting my baby. It’s soothing, keeps my skin hydrated, and really helps with any soreness. I like that I don’t have to wipe it off before nursing, one less thing to do, it makes things much easier during feedings. The only small thing is that it’s a bit thick, so a little goes a long way, but that also means the jar lasts a while. Overall, it’s a gentle, effective, and safe balm that every breastfeeding mom could use. I’m going to buy some for my frien’ds baby shower.
B –
Superb quality and quantity
Outstanding ingredients and works extremely well. It even says you can use this on your lips which I did and it works great as a lip balm. I typically got the lanolin cream but if you are allergic or do not prefer that, then this is a really wonderful alternative. The size is good and it applies very well. There is no taste or scent that I could distinguish. The quality and quantity is absolutely there. Highly recommend
Mrs. L. Walker –
Fantastic product with a great price the soft texture gives immediate relief to sore skin, and I feel confident that only naural ingredients have been used in this product from New Zealand. Great for chapped lips too
Jake –
This nipple balm has been nothing short of a life saver during my breastfeeding journey. From the very first use, I could feel the difference. The texture is silky without being greasy, and it glides on effortlessly, offering soothing relief almost instantly. What I appreciate most is that it’s completely natural and lanolin-free — no odd smell, no sticky residue, and absolutely no need to wipe it off before feeding. That alone removes so much stress during those already-overwhelming early days.Within just a couple of days, the soreness and sensitivity I was struggling with noticeably eased. By the end of the week, I was able to breastfeed comfortably again, which felt like a miracle. My baby never reacted to it, and knowing it’s safe for both of us gave me peace of mind I didn’t realize I needed.The 45g size is surprisingly generous, and a little goes a long way, making it amazing value for the quality. This balm soothed, protected, and supported me at a time when I felt especially vulnerable.
Rebecca Smith –
A little goes a long way! I’ve found this to be non greasy which is a massive plus. The tub itself looks nice with clear instructions and a tight seal so keeps its freshness. Smells pleasant enough without having a strong scent. Leaves nipples feeling moisturised and soft, especially when sore and cracked with breastfeeding. I have sensitive skin but have had no irritation at all with this product. Would definitely recommend and is an excellent product to keep on hand – especially if breastfeeding
Jonathan Phillips –
I got this as a gift for a new mum, she said she loves it said it soothed her breast with breastfeeding and had a lovely fresh scent too. And it’s all 100 percent natural.
Chris –
I ordered the Soothe Mama Nipple Balm for myself and I am very happy with my choice. The balm arrived promptly and undamaged, packaged minimally but with good hygiene and safety. The quality of the balm is excellent, made from 100 percent natural, lanolin-free ingredients including cocoa butter, coconut oil, beeswax, sunflower seed oil, and jojoba oil, making it gentle and safe for both baby and mum.The balm has a soft, scoopable texture that glides on smoothly to soothe cracked, dry, or irritated nipples without any tugging or rubbing needed. I appreciate that it is safe to use before feeds without wiping off, and it is free from fragrance, parabens, and synthetic fillers. The bold, colourful packaging adds a nice professional touch and makes it easy to find in a nappy or hospital bag. It’s also multi-purpose, perfect for lips, cuticles, and dry patches, which is ideal for busy mums.This nipple balm offers great value from a reputable brand known for genuine, safe products at a reasonable price. I confidently recommend it for breastfeeding mums who want effective, natural relief.